Social Media Education in the Middle East

Ascala provide a series of lectures on social media that are ideal for educational organisations, government departments, media conferences and seminars that wish to have their delegates educated as to the changes and trends of online media in the GCC. We provide two types of lecture for organisations wishing to further understand the impact of social media on business, society and culture.

Trends in Social Media Lecture

This one hour introduction to social media teaches what social media is and how it differs from traditional media platforms. We explore the impact that social media will have on the world and the projected trends for social media. This lecture is ideal for marketing professionals, media buying agencies, and web development companies seeking to utilize social media for business.

What is social media?

How does social media compare to traditional media?

Opportunities in social media

Future projections for social media platforms

Developing a marketing campaign using social media

Understanding Social Media – Lecture Series

A four hour lecture series, Understanding Social Media explains exactly how social media works, what it is, future trends, and how to implement a social media platform for a business.

What is social media?

How does social media compare to traditional media?

Opportunities in social media

Future projections for social media platforms

Developing a marketing campaign using social media

Technology platforms for social media

Attracting users to social media platforms

Monetizing your social media platform

Some pitfalls of social media

Social media case studies – My Space, Facebook and WAYN

Case studies in social media – guest speakers

Question and answer session